viviON Blue Point Program Launch Party!

Your viviON Blue shopping experience has just been upgraded with a new loyalty program!
From now on, get 1%* of product prices back in points when you shop with us. Then, apply your points to future purchases to save at a rate of 1 point = 1 JPY.

Product prices*: The purchase amount for which points are awarded is calculated as the price of products in Japanese yen minus discounts and applied points. Shipping costs are not included. Please see the User Guide for details.
*For more details, please see our Terms of Service and User Guide.


Celebrate the new point program with us during our limited-time Launch Party event!

To celebrate the launch of the point program, we're increasing the usual 1% reward rate on regular purchases to 5% for a limited time!
Be sure to come back for the products you've had your eye on during this special event period!

Create an account at viviON Blue by April 16, 2025 JST and get 300 points!
You'll receive your points a few minutes after registering, and can put them to use on your next purchase.
And if you already have an account with us, you've received your own 100-point gift*! Check your account page now for details.
* Points will be distributed to existing customers in order. If your points have not appeared in your My Page by March 31, 2025 JST, please contact us.
* Existing customers with a purchase history consisting exclusively of DL Gift Cards are ineligible to receive the 100-point gift.

The 26th of every month is Blue Day! Shop during these 24-hour windows to enjoy x2 points on your purchases!
And during the Launch Party event, that turns into x6 points on Blue Day!
Look forward to savings while you shop!


You can also look foward to new point events coming soon, like birthday bonus points and special point multiplier events!
We'll look forward to your continued patronage!

Terms of Service & User Guide

To learn more about our point program, please check the links below.

Terms of Service | User Guide